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Branded Packaging

Branded coffee packaging bags with colorful printing and decent matt finish
Branded coffee packaging bags with colorful printing and decent matt finish Branded box with full color printing, aqueous coating and handle at top for easy handling Colorful branded packaging for crayons with soft touch lamination and die-cut window
FAQ's Specification Learn More Reviews
Q:

How do I measure the length, width, and height of my promotional packaging?

A:

With the box open toward you, here is how to get the correct measurements for the inside of the box:

The length is measured from the left to right side of the box.
The width is measured from the front to the back side of the box.
The height is measured from the top to the bottom side of the box.


Q:

Can you send me samples of your branded packaging?

A:

We can send samples of our recent print orders. Please submit a sample request and we will be in touch so that appropriate branded box samples can be sent.


Q:

What options can I add to my branded promotional packaging?

A:

These are the most commonly used options when designing packaging:

Spot UV Varnish: Spot UV varnish is an ultra-high gloss finish that can be applied over a matte or soft-touch laminate in order to highlight specific areas of a page. It can also look particularly effective when used to print a glossy logo over a flat color.

Foil stamping: Foil stamping is a process where a shiny foil sheet is physically stamped with heat and pressure onto the card for an enhanced decorative look. You can consult with our sales representative for more details and specific color availability.

Embossing & Debossing: Embossing or Debossing is the process of leaving a relief imprint on the card. It is applied by utilizing an engraved metal die. When such a die is pressed on the card with an appropriate level of pressure, it leaves an impression.


Q:

What styles or types of promotional packaging can Printingblue produce?

A:

We can produce many different standard styles of boxes. In addition, we can also produce customized boxes to fit your specific requirements. Here is a list of some of the many different box types that we can produce:


Q:

Which industries do you serve?

A:

We have worked with clients from a wide variety of industries including:


Q:

At what resolution should I save my photos and graphics?

A:

Resolution should be set to at least 300 dpi (dot per inch). Please note that pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixelated and blocky when printed.

In addition, all photos and images should be saved in CMYK mode (as opposed to RGB mode) when possible. Images saved in RGB mode will likely not print properly. If you are unable to save your image in CMYK mode, please let us know.

Material White: SBS (C1S), SBS (C2S), Uncoated Stock, Textured Stock
Metalized Card: Silver, Gold, Holographic
Brown: Natural Brown Kraft Card Stock
White Front Colored Back: CCNB (Grey Back), CCKB (Kraft Back)
Shipping Boxes: White or Brown Corrugated Stock or Forte
Material Thickness Cardstock Thickness: 12pt, 14pt, 18pt, 24pt, Custom
Corrugated Stock: 3-ply corrugated
Finishing Types Lamination: Gloss, Matte, Sandy Matte, Soft Touch, Pattern
Coating: Gloss AQ, Satin, Varnish, Spot UV, Flood UV
Features Foil Stamping
Embossing
Debossing
Die Cutting
Metallic Inks
Custom Size
Other Options Window Cutouts
Ribbons and Handles
Hang Tab
Scoring and Gluing
Custom Perforation
SKU# RP-001

Branded Promotional Packaging

Branded packaging refers to the use of product packaging as a tool to promote and reinforce a company's brand identity. It involves incorporating a business's logo, colors, design elements, and messaging onto the packaging of its products. The goal of branded packaging is to create a memorable and cohesive brand experience for customers, making the product instantly recognizable and aligning with the brand's values and aesthetics. More than just a protective layer for the product, branded packaging acts as a marketing tool that enhances the perceived value of the product, builds customer loyalty and differentiates it from competitors.

Benefits of Branded Packaging for Startups and Small Businesses

Branded packaging plays a crucial role in helping startups and small businesses establish their brand identity and build customer loyalty. While large companies often have well-established reputations and expansive marketing budgets, startups, and small businesses need to maximize every customer interaction to stand out in the market and make a lasting impression. Branded packaging offers several key benefits that can contribute to the growth and success of these businesses:

  • Enhances Brand Identity: Branded packaging helps startups and small businesses showcase their identity through design, colors, and logos, reinforcing their values and stories. It creates a strong first impression, and builds brand recognition, making the brand more relatable and memorable to customers.
  • Increases Perceived Value: Custom branded packaging enhances the perceived value of products by making them appear of higher quality through attractive design and materials. It gives startups a professional look, showing attention to detail and building customer trust. For premium products, using high-end materials and design elements like embossing or foil stamping creates a luxury feel, making customers feel that they are buying something special.
  • Improves Customer Experience and Engagement: A well-designed unboxing evokes positive emotions, fostering a deeper connection with the brand and encouraging loyalty and repeat purchases. Unique, visually appealing branded e-commerce packaging leads customers to share their experience on social media, generating valuable user-generated content and spreading brand awareness organically.
  • Differentiates from Competitors: Startups and small businesses need to stand out in crowded markets. Branded packaging helps create differentiation by showcasing the uniqueness of the brand or product in a visually compelling way. For example, a small vegan snack company could use eco-friendly, plant-based packaging to attract environmentally conscious customers.

How Branded Packaging Supports Sustainability and Eco-Friendliness for Businesses and Customers

In today's environmentally conscious world, branded packaging that embraces sustainability is essential for startups and small businesses. Sustainable packaging appeals to eco-conscious customers, aligns with ethical values, and promotes environmental stewardship. By opting for biodegradable materials, recyclable packaging, and minimalist designs, businesses show their commitment to reducing waste and protecting the environment.

Biodegradable packaging, such as kraft boxes, naturally decomposes, while recyclable packaging encourages responsible disposal. Minimalist packaging further reduces waste by conserving resources and minimizing materials. These practices not only align with customer values but also meet recyclability regulations and ensure compliance with FDA guidelines for safe and sustainable packaging, helping businesses maintain both ethical and regulatory standards.

Affordable Branded Packaging Options and Solutions for Startups and Small Businesses

For startups and small businesses seeking affordable branded packaging solutions, the key is balancing cost-efficiency with impactful design. Here are some budget-friendly options:

  • Custom Stickers or Labels: Instead of fully custom-printed boxes and packaging, use custom stickers or labels with your brand’s logo and design. They can be applied to plain, affordable packaging like kraft paper boxes or paper shopping bags, offering a personalized touch without high costs.
  • Kraft or Recycled Packaging: Using kraft paper or recycled materials is a cost-effective and environmentally friendly option. Kraft boxes and kraft mylar pouches are often cheaper than non-recycled packaging options, and their minimalist, eco-friendly aesthetic is attractive to many consumers.
  • Branded Sleeves or Wraps: Use branded cardboard sleeves that slide over a generic box or product. Paper wraps can be printed affordably and give a branded appearance while allowing you to use standard packaging underneath.
  • Die-Cut Window Packaging: Use packaging with a die-cut window to showcase the product without needing complex designs. A small, clear plastic or acetate window lets customers see the product inside, adding visual interest without the need for full product illustrations.
  • Gusseted Bags or Stand-Up Pouches: Stand-up pouches or gusseted bags made of kraft or recyclable materials can be a low-cost option for packaging food, cosmetics, or small products. These pouches can be easily customized with a label or printed logo and are space-efficient.
  • Mix-and-Match Packaging Components: Consider using a modular approach by mixing different packaging components like boxes, sleeves, and inserts. This allows you to customize your packaging for different products while keeping certain elements (like the outer box) standard, which reduces costs.
  • Bulk Ordering: Ordering in bulk can lower unit costs significantly. While this may require a larger upfront investment, it can lead to substantial savings over time. Partnering with a packaging supplier who offers flexible minimum order quantities can help manage costs.

By utilizing these cost-effective options, startups can create branded packaging that enhances their product presentation without straining their budget.



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