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Product Sleeves and Belly Bands

Custom-printed product sleeve with colorful printing and gloss finish
Custom-printed product sleeve with colorful printing and gloss finish Full-color printed sleeves with custom size, suitable for frozen products Custom sized belly band with multi color printing and gloss finish, ideal and for branded packaging
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What are packaging sleeves?


Packaging sleeves or belly band packaging refers to a piece of paper or card that wraps around a product or tray and helps you brand it without having to put your products in custom printed boxes.

A packing sleeve is like a box without ends or closing tucks. A box sleeve can be customized just like any other box type and there is room for various branding elements and product or nutritional information. Paper packaging sleeves can also be wrapped directly around objects such as soap bars or a pair of socks.


Which parts of the custom sleeves can I customize?


Both sides of the sleeves are fully customizable — outside and the inside. Please work with your account representative to discuss any specific requirements.


Can you send me samples of your custom packaging sleeves?


We can send samples of our recent print orders. Please submit a sample request and our sales representative will be in touch so that appropriate sleeve samples can be sent.


What options can I add to my packaging sleeves?


These are the most commonly used options when designing custom sleeves:

Spot UV Varnish: Spot UV varnish is an ultra-high gloss finish that can be applied over a matte or soft-touch laminate in order to highlight specific areas of a page. It can also look particularly effective when used to print a glossy logo over a flat color.

Foil stamping: Foil stamping is a process where a shiny foil sheet is physically stamped with heat and pressure onto the card for an enhanced decorative look. You can consult with our sales representative for more details and specific color availability.

Embossing & Debossing: Embossing or Debossing is the process of leaving a relief imprint on the card. It is applied by utilizing an engraved metal die. When such a die is pressed on the card with an appropriate level of pressure, it leaves an impression.


Is there a setup fee?


No. There are no setup fees, no plate fees and no minimum order quantities. You will be quoted one simple price. Higher quantity orders do result in lower per unit prices due to efficiencies gained in printing larger quantities in a single run.


Can I see a proof before you print?


We will email a proof before printing for your approval. Please check the proof thoroughly for accuracy. It is essential that you proof read any text on the proof and also check the placement of any artwork on the product sleeves or belly bands. Please note that the color showing on the computer screens can vary from screen to screen. Artwork is printed based on the CMYK or Pantone values specified in the design file and may vary substantially from the color showing on any particular screen. Hard copy proofs are also available at an additional cost.

Material White: SBS (C1S), SBS (C2S), Uncoated Stock, Textured Stock
Brown: Natural Brown Kraft Card Stock
White Front Colored Back: CCNB (Grey Back), CCKB (Kraft Back)
Material Thickness Cardstock Thickness: 12pt, 14pt, 18pt, 24pt, Custom
Finishing Types Lamination: Gloss, Matte, Sandy Matte, Soft Touch, Pattern
Coating: Gloss AQ, Satin, Varnish, Spot UV, Flood UV
Features Foil Stamping
Die Cutting
Metallic Inks
Custom Size
Other Options Window Cutouts
Ribbons and Handles
Scoring and Gluing
Custom Perforation
SKU# RP-023

Custom Packaging Sleeves

From providing additional branding space to offering functional benefits such as product protection and evidence of tampering, custom-printed product sleeves and belly bands can help enhance product presentation and grab consumer attention. Product sleeves are ideal for items that either can be sold without any packaging or come in their own generic packaging. Soaps, fruits in plastic containers, pre-packaged cookies, tool sets, and clothing items are just some of the many products that are often packaged and branded using custom belly bands to elevate product presentation, improve brand visibility, and engage consumers on a deeper level.

How do Product Sleeves Work?

Custom packaging sleeves are typically shipped flat with a self-adhesive double-sided tape on one end of each sleeve. In order to apply the belly bands or sleeves to a product, the bands are wrapped around the underlying product packaging and the two sleeve ends are then sealed together with the help of the double-sided tape. Product sleeves can be made in custom sizes using a wide variety of different materials in order to have the required coverage area and durability.

Benefits of Product Sleeves and Belly Bands:

This versatile packaging solution offers many benefits, from additional branding opportunities to functional advantages, including:

  • Extended Branding Space: One of the primary advantages of sleeves is their ability to provide additional space for branding elements. With ample surface area available for logos, slogans, and other product information, product sleeves allow brands a great opportunity to reinforce brand identity and effectively communicate key marketing messages.
  • Enhanced Product Presentation: Belly bands serve as eye-catching accents that elevate the overall presentation of packaged products. Whether used to showcase limited-edition releases or bundle multiple items together, this packaging solution adds a touch of elegance and sophistication  to a wide variety of product packaging solutions.
  • Functional Versatility: Product sleeves offer practical benefits such as product protection and tamper evidence besides their aesthetic appeal. They provide an extra layer of security, assuring consumers of product integrity and safety.
  • Customization Options: Sleeves are highly customizable, allowing brands to tailor their packaging design to suit specific product requirements and branding objectives. From choosing custom-cut shapes, materials, and finishes to incorporating unique design elements, brands can create packaging solutions that reflect their unique identity and are likely to resonate with their target audience.
  • Cost-effective: Belly bands and sleeves not only provide a unique way of packaging products; they are also more cost effective due to the reduced amount of material and labor required to produce them. In addition, the reduced material usage helps in reducing overall shipment weights.
  • Regulatory Compliance: Belly bands offer additional space for mandatory information such as product ingredients, allergen details, nutritional values, and safety warnings, ensuring compliance with legal requirements without compromising design aesthetics. In addition, belly bands and sleeves function as tamper-evident seals, providing visible evidence of product integrity.
  • Sustainability: Product sleeves play a vital role in achieving packaging regulations while promoting product safety, transparency, and environmental responsibility. By utilizing recyclable or biodegradable materials in the manufacturing of these sleeves, brands can demonstrate their commitment to environmental sustainability while complying with regulatory standards.

Usage of Product Sleeves and Belly Bands:

From conveying product information and enhancing shelf presence to creating memorable unboxing experiences, using product sleeves and belly bands opens up creative possibilities for product manufacturers and retailers looking to elevate their packaging. Prominent benefits include:

  • Promotional Campaigns: Product sleeves are ideal for new promotional campaigns, seasonal releases, and limited-edition products. Brands often use these packaging components to create consumer excitement and anticipation, driving sales and brand engagement.
  • Brand Cohesion: These sleeves can help maintain consistency and cohesion across a brand's product lineup. By incorporating consistent branding elements such as colours, fonts, and imagery, brands reinforce brand recognition and build consumer trust.
  • Special Occasions: Custom-printed sleeves are perfect for special occasions such as holidays, birthdays, and anniversaries. Product manufacturers can create customised packaging solutions that celebrate these events, making products feel more personalised and meaningful to consumers.

Product sleeves complement various box styles, enhancing their functionality and visual appeal. When paired with lightweight folding carton boxes, sleeves offer additional branding space and product protection, creating a sophisticated packaging presentation. Similarly, when combined with premium finish rigid boxes or magnetic closure boxes, sleeves can add a layer of elegance and customization, elevating the overall packaging experience. Additionally, sleeves enhance the unboxing experience of mailer boxes, providing an extra layer of branding. By incorporating product sleeves that wrap around transparent clamshell packaging, product manufacturers can add an additional layer of branding and product information without obstructing the product view.

In conclusion, these sleeves offer many benefits and creative possibilities for brands looking to elevate their packaging design. Whether used for branding, protection, or promotional purposes, these versatile packaging sleeves can help in making a lasting impression on consumers and enhance overall consumer experience.

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