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Cosmetics are a huge and highly competitive industry. A bulk of the $180 billion worldwide cosmetics sales are controlled by a small number of multinational companies. In addition to pouring billions into the development of new products, these companies spend ever increasing amounts on the marketing of their respective brands. A large portion of these marketing funds are dedicated to the design and production of attractive boxes. It is estimated that packaging costs account for up to forty percent of the retail price of major brands.
Given the competitiveness of the cosmetics industry, it is imperative that when launching a new product, due attention should be paid to product packaging. Care should be taken in choosing both the right design elements as well as production materials. Well designed retail packaging should convey a sense of uniqueness and high quality in order to distinguish your products from your competitors.
Printingblue.com is dedicated to producing high quality packaging boxes for cosmetic products. We offer full color printing on a wide range of card stocks. In addition, we offer affordable solutions for custom designs that require embossing, spot UV, and foiling services. We specialize in producing packaging solutions for various cosmetic segments including hair care, facial and other skincare, fragrances, and nail care. Our sales and design teams can help you in both creating a unique design and selecting the right materials for printing of your custom cosmetics packaging.