Tips for Designing Influential Print Marketing Materials

In order to reach out to the potential clients anywhere in the world, you need to devise a top class marketing strategy. Since last decade, the cyber world has revolutionized greatly and a large number of companies are diverting their energies towards creating a powerful and influential online presence. In order to promote your brand in the cyber world, you need to work on internet marketing, search engine optimization and social media marketing, however, this is not all the businesses require doing. There is also the need of print marketing for successful business promotion. The print marketing is known as one of the most efficient and output oriented means of commercial advertising. The eye catching designs and exceptional printing quality are the two key factors that make your print marketing materials triumphant.

The printed marketing materials are available in assortment and each comes with its own benefits. For instance, the flyers have been among the oldest means of marketing around the world. Despite being too mainstream advertising medium, they are still recommended by professional advertisers around the world. Whether you are running a local business or an online organization, you can distribute flyers among your prospective customers to drive traffic towards your business portal. You can distribute them off at exhibitions and trade shows relevant to your business. If you search around the cyberspace you will be able to learn more interesting facts you never knew about flyers. Besides, the business cards are necessary medium of local marketing across the planet. On the other hand, the business catalogs are compulsory for marketing at the corporate level. Here are some valuable tips to help you make your printed-advertisement stand apart from your competitors:


Pick Colors Wisely
Since colors have the tendency to affect your moods, they play principal in the output and success of your printed advertisement. If colors are utilized wisely, they can make a huge difference however, if used inappropriately, they can make the entire marketing effort go down the drain. According to the recent study conducted by a non-profit organization named ‘Color Marketing Group’, the colors have ability to promote brand awareness by eighty percent and colored advertisements are noticed forty-two percent more than the B&W ones. Besides, the marketing experts are of the opinion that a different color is in-fashion every year, so you should keep yourself aware with this trend and get your advertising materials printed accordingly. Since the colors have highly impact on the kind of audience you are addressing, you need to choose them very wisely.


Use Top of the Line Materials
After having decided your mode of print marketing and getting the most incredible products designed by a professional graphic designer, it’s time to look for the printing partner, you really deserve! The quality of your printed advertisement plays the role of lifeblood for your advertising campaign and this is what differentiates your business from the competitors. If you are not compromising on print quality and your printed advertising material is top of the line, only then you can definitely expect an excellent return on this smart and economical investment. If your printing partner is professional and reliable like Printingblue, they will offer you added features for your printed advertising materials such as textured stock, spot gloss, gloss/matte lamination, embossing, foiling, die cutting and much more.

About Steve Handerson

Steve Handerson is a marketing enthusiast who writes for marketing, branding and print Design. He likes to come up with creative and effective design ideas to share with a large number of followers across the cyberspace. Currently, he works as a senior Graphic Designer at Printing Blue and a featured writer at Printing Blue.

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