Advertising Ideas for SMEs on Valentine's Day 2014

Valentine’s Day 2014 is well on its way. Although there is no special season of love, the month of February is an exception. This joyful day means nothing other than spreading love and happiness among others. Exchanging gifts on the Valentine’s Day is a norm and purchase of gifts is the most perplexing task for the love birds across the world. While this blissful day turns out as one of the most lucrative days for the businessmen, there are always conventional and easy on the pocket methods of celebrating this day to the fullest. In the highly competitive business environment, it is more than a challenge to grab paying customers towards your products. Now is the time you opt for ingenious advertising methods to take your business to the next level. Here are some ideas for SMEs to reap maximum benefits out of the love season this year.

Don’t think low of printed advertisement
Do not think of printed advertisement as a low-key medium of marketing. Many businesses are of the misconception that custom printed tools such as flyers, brochures, booklet, catalogs, stickers etc. are no longer in trend. However, the effectiveness of these advertising tools is just the same as it was before, despite the advent of digital marketing and technologies. Therefore, advertisement must not be limited to digital techniques but, printed advertisement should also be a part of your Valentine’s Day advertising strategy.
Incorporate free giveaways
Your customers love to receive free gifts and if they are given presents at special events and occasions, they feel honored and privileged. So if you are thinking of a way to grab business this Valentine’s Day, do not forget to distribute giveaways among your current or prospective customers. The gifts you may distribute, depends on your marketing budget and the customers you are aiming to target. The stickers are among the most inexpensive and adored advertising tools that never go in loss. Everybody loves pasting stickers, so it would not be a bad idea to get custom stickers printed from a local online printing company with your business name and logo. This will promote your brand and will definitely attract more customers.
Decorate your business center
Your business center should give an inviting impression to your prospects so that they can walk-in and take interest in what you are offering. Placing awesome items for Valentine’s Day inside your business center is not enough. Even decorating your business center from inside won’t do the job alone. Placing Valentine’s Day posters and vinyl window decals outside your business place would do a great job in engaging people passing by, to walk-in and become paying customers. You can contact a local online printing company such as Printingblue® for the printing of Valentine’s Day window decals as well as posters for this purpose.

About Steve Handerson

Steve Handerson is a marketing enthusiast who writes for marketing, branding and print Design. He likes to come up with creative and effective design ideas to share with a large number of followers across the cyberspace. Currently, he works as a senior Graphic Designer at Printing Blue and a featured writer at Printing Blue.

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